The preceding principal executive of Premiership Women’s Rugby PWR, Belinda Moore, has been tasked with serving to change the game in Wales. Moore has been selected as the Welsh Rugby Union’s WRU head of women’s rugby, Women Rugby World Cup, a high-profile new post.
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She will take on the role primarily on a nine-month acting basis before portion to appoint an enduring heir. Moore will work carefully with Wales women’s new head coach.
Her other errands include refining the pathway into expert rugby. Player contracts, and making for the Rugby World Cup which kicks off in August. This is an enormously thrilling time to be assembly Welsh rugby. And for the women and girls game in specific, said Moore. The senior game in Wales has been an expert for just three short years. And is rolling and advancing at an exponential rate.
These swift progressions of course come with their teething glitches and my eyes are extensively open in terms of the test ahead. But I am enormously hopeful about what can be attained. Moore says she is confident to make an important impact throughout her nine months in charge.
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Women Rugby World Cup 2025: Moore’s Plan to Inspire the Next Generation
I’d love to permission the game in a much more established place. Than it is now with a real rich way and plan for how we move onward, she said. And players that are happy and happy to be back playing for their national team, and those trials. Where young girls and women in this country can see their occasion to play for the national team. As they grow through the rugby paths.
Moore, the wife of previous England hooker Brian Moore, is an important selection to the WRU high presentation team. She supervised the change from the English women’s National League being possessed by the Rugby Football Union to a self-governing company.
She was also tenable in the PWR’s present broadcast deal with TNT Sports. Her notice came as an astonishment and she has her work cut out in her new role given the stormy year Wales women had on and off the pitch in 2024.
Wales is over the bottom of the Women’s Six Nations and only achieved one win against Japan in WXV2. This was frolicked out amid an unpleasant argument between the WRU. And players over professional contracts which led to a self-governing review and a regret to the players. Moore’s selection is one of the key references in the review.
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WRWC 2025: Moore’s Leadership to Shape the Future of Women’s Rugby in Wales
The WRU chief decision-making Abi Tierney says employing a head of women’s rugby has been of key importance. We are happy to have protected the services of somebody of the caliber, gravity. And right relevant senior involvement of Belinda Moore, she said.
This role will be the keystone of all the development we make in the women and girls’ game in Wales over the subsequent five years. As we take our ‘One Wales’ strategy to 2029. Belinda Moore’s selection, as the Welsh Rugby Union’s head of women’s rugby marks an essential step forward in converting the women’s game in Wales.
With her proven track record in professionalizing and advancing women’s rugby in England. Moore brings invaluable expertise to a role designed to address both the challenges and opportunities in the Welsh game. Her immediate focus is on pathways and player welfare.
And preparation for the Rugby World Cup reflects a strategic approach to fostering sustainable growth. Supported by the WRU’s promise to its One Wales strategy. Moore’s tenure promises to set a solid foundation for the future of women’s rugby in Wales.
Leaving a lasting legacy for players and fans alike. Moore’s appointment also signals a turning point for the WRU, as it seeks to rebuild trust. And momentum following a challenging period for the women’s game in Wales.
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