World Cup Tickets: Day two of The Boston Globe’s Summit captivated soccer fans as Hayden Bird from The Boston Globe moderated a panel featuring Jennifer Epstein, co-owner of NWSL Boston and partner at Boston Unity Soccer, Mike Loynd, president of FIFA World Cup Boston, and Brian Bilello, president of the New England Revolution and chair of Boston Soccer 2026. The World Cup 2026 is set to boost the economies of Boston and Massachusetts significantly.
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World Cup Tickets: Inspiring a Soccer Culture across the U.S
Loynd predicted that the event could generate approximately $1.1 billion in economic benefits for the community. Beyond financial gains, the panel shared optimism about the event’s potential to ignite soccer passion not only in Boston but across the U.S. Reflecting on the World Cup 1994, Loynd suggested that while it was a huge event, it may not have been fully appreciated domestically.
He believes that the World Cup 2026 will have an even bigger impact, thanks to the growing soccer culture in the U.S. Bilello echoed this sentiment, noting that the sport’s fan base has already seen impressive growth. He pointed out that after the World Cup in 1994, U.S. soccer fans increased from 60 million to 80 million. Today, there are about 100 million fans, and projections indicate this number could surpass 140 million following the 2026 tournament.
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World Cup Tickets: Making a Lasting Impact on the Community
The conversation shifted to Epstein’s involvement in launching a new NWSL franchise in Boston. She acknowledged the efforts of previous women’s soccer teams like the Boston Fleet and Renegades but highlighted a gap between men’s and women’s sports in the city. According to Epstein, research showed a higher-than-average interest in women’s sports, particularly women’s soccer, in Boston. This motivated the decision to establish the new team.
Epstein emphasized the importance of the team’s impact beyond the games, expressing the ownership group’s desire to make a lasting contribution to the community. One way they’re achieving this is through a unique partnership with Boston Public Schools to share a renovated White Stadium, which will benefit Boston’s youth. Epstein described this public-private partnership as a win for everyone involved.
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World Cup Tickets: Expanding Soccer’s Reach via Media
The topic of a soccer-specific stadium for Boston has been a long-discussed issue, with fans and the Kraft family showing interest. Bilello explained that having a stadium in the heart of Boston would increase the team’s visibility and relevance, both locally and nationally. Although attendance at Gillette Stadium has been strong, Bilello believes there’s an opportunity to reach more people through television.
And other forms of engagement, further expanding the sport’s footprint in the U.S. Bird also touched on the Revolution’s current form, with Bilello expressing optimism about the club’s future despite the possibility of missing the playoffs. He mentioned the club’s significant investment over the past few years, including bringing in Coach Caleb Porter, and expressed confidence that further improvements would be made in the upcoming transfer window.
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World Cup Tickets: Youth Development & Academy Plans
The panel also discussed youth development, with Epstein revealing that NWSL Boston is exploring the idea of establishing an academy. Along with the renovation of White Stadium and the construction of a new training facility, youth development is a key consideration for the team’s long-term plans. As the discussion wrapped up, each panelist outlined the next steps for their respective organizations.
Epstein shared that the focus for NWSL Boston includes finalizing renovation plans, hiring staff, and building the team’s identity. Loynd talked about working with local agencies to ensure Boston and Foxboro are ready for the 2026 World Cup. Meanwhile, Bilello excited fans by confirming that grass will be installed at Gillette Stadium for the World Cup, and the Revolution will play on grass for the first part of the 2026 MLS season.
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