FIFA World Cup Tickets: Walkers, a brand known for the merger of people for generations, is taking its devotion to football to the next level by flattering an Official Backer of the FIFA World Cup 2026 and FIFA Ladies’ World Cup 2027. Achievement as a Local Supporter at the FIFA World Cup Qatar 2022 and as a Competition Supporter for the FIFA Women’s World Cup 2027.
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The partnership merges Hikers, a beloved crisp brand, with the world’s most protuberant sporting events for both men and women, pointing to sharing the enthusiasm of football with millions of fans globally. As an Official Backer, Walkers and other iconic brands under Frito-Lay such as Doritos, Hikers MAX, Quaker, and Pop Works will offer fans select knowledge.
Merchandise, and starts that bring them closer to the game. FIFA President Gianni Infantino said: “We’re excited to extend our partnership with Walkers and Frito-Lay, strengthening our collaboration as we enter a historic chapter for FIFA and the global football community.
Infantine Highlights Partnership After World Cup Success
Infantine continued After being complex in the last FIFA World Cup and FIFA World Cup 2026, we’re proud to have a spouse that shares in our trust, vision, and ideas for the development of the global game and has combined us on this trip into the future. Calm down
This teamwork marks a major step forward for Hikers as the brand seeks to implant itself deeper into football culture worldwide, knowing football’s universal appeal. The association with FIFA will enhance fan appointment and create memorable knowledge, highlighting the strong joining between the joy of the sport and Hikers’ iconic brands.
Three countries—Mexico, Canada, and the United States—will host the FIFA World Cup 2026, featuring 48 teams, while South America will host the tournament for the first time in this era. In line with these important tournaments, Walkers will rejoice football fans by highlighting the Fan of the Match at every game.
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They are offering unique knowledge to those whose eagerness and passion invigorate the stands. In addition to the tournaments, Walkers and its related brands will include fans on a worldwide scale with in-store and digital actions leading up to the events.
Walkers’ Long-Standing for FIFA World Cup
long-standing connotation with football, particularly its 20-year company with former footballer and TV presenter Gary Lineker, has provided a stage to deliver memorable movements and experiences for fans, counting the famous Salt & Lineker packs and VIP knowledge at Wembley Stadium.
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This initiative delivers educational programs, mental health workshops, employability provision, and fitness meetings, further driving positive impact in local groups. The exciting new company brings together two giants the world’s favorite chip maker for the World Cup.
And the world’s main and most popular single generous event for men and women to feast the joy of the game to millions of fans. As the Official Sponsor, Lay’s, together with an iconic portfolio of food brands, counting Doritos, and Cheetos.
Frito-Lay’s Landmark Moment as a Regional FIFA 2026 Sponsor
Tostitos, Ruffles, Cracker Jack, Pop Corners, Quaker, and Gamesa, will bring fans closer to the game than ever before with select experiences, merchandise, customer activations, and more. Joining FIFA as a local backer in 2022 was a milestone prompt for Frito-Lay, and we’re very proud of the World Cup.
To have laid the basis for the next step of making our partnership worldwide said. Steven Williams, CEO of Frito-Lay and Quaker North America. The Lay’s brand has an extended history of bringing fans together through a shared love for soccer, and we look forward to creating even more iconic instants.
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FIFA President Gianni Infantine said. We’re pleased to extend this company with Lay’s and strengthen our teamwork. As we head into an important period for FIFA and the wider soccer public.
After being complicated in the last FIFA World Cup and FIFA Ladies’ World Cup. We’re pleased that Lay’s has communal in our trust, vision, and ideas for the growth of the global game. And has combined us on this journey into the upcoming. Together, we will create special knowledge for fans worldwide for the World Cup.
Football World Cup 2026: A Historic 48-Team Tournament Across Three Nations
The FIFA World Cup 26 will be the first edition to feature 48 teams. And to be held crosswise three countries, Canada, Mexico, and the United States while. The FIFA Ladies’ World Cup will be inside in South America for the first retro in 2027. With the two contests set to make history. Lay’s is connecting the hype by satisfying soccer fans in new and unforeseen ways.
The brand will disrupt new crumples at both tournaments. By meaningful and satisfying the Fan of the Match at every match. Stressing those in the stands whose wish and energy bring the lovely game to life. And providing them with one-of-a-kind information for FIFA 2026.
Lays has recognized a strong inheritance with FIFA and the world of soccer fandom. The brand has led huge culture-defining creativities, including the No Lay’s, No Game platform. Which has shaped viral moments with soccer mega-stars like David Beckham then Thierry Henry.
The fabled duo, earlier this year, shocked an entire stadium of 75,000 reassuring. Fans as they scored an epic hunt for Lay’s. The brand additionally launched the promptly iconic Oh Lay’s campaign. Which took the traditional chant and put a Lay’s twist on it with the assistance of the G.O.A.T Lionel Messi.
A Key Role as a Tournament Supporter for the FIFA World Cup
Lays also excavated its support for women in sports by flattering a Tournament Supporter in the USA. Mexico, Australia, and New Zealand for the FIFA Women’s World Cup Australia & New Zealand 2023.
Jane Weekly, Chief Customer and Marketing Officer and Chief Growth Officer. Worldwide Foods Lay’s additional Joining with FIFA marks a significant milestone for our business. And drive to implant Lay’s and our extended collection of food brands deeply into soccer culture for World CUP.
Soccer is one of the world’s biggest desire points, and this historic company allows us to bring the excitement. And spread of the FIFA World Cup and the FIFA Women’s World Cup composed. With the joy and fun of our iconic makes across the world.
Romy Gai, FIFA’s Chief Commercial Officer. The growth of Frito-Lay as a righthand partner of FIFA has been vivid to see. And we’re excited about where we can take this teamwork next as it goes truly global. The FIFA World Cup and FIFA Ladies’ World Cup are going to be better than ever. And Lay’s will be a dominant part of how fans all over the world enjoy and know the action.
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