Olympic Closing Ceremony Tickets: He sat in a private room reflecting on his success as a hip-hop mogul, a movie star and the BIG3 co-founder. Considering Ice Cube’s lifelong ambitions, it seemed expected he would maintain a bold vision regarding his summer 3-on-3 basketball league.
The BIG3’s Remarkable Growth and Rising Valuation
With the right capital injected in the right areas, we can do a lot more and be one of the biggest leagues in the world, Ice Cube told me. We’re not just looking at the U.S. We’re looking worldwide. About nine years after co-founding the BIG3 with entertainment executive Jeff Kwatinetz, Ice Cube has already witnessed the BIG3 extending its reach.
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The BIG3 is valued at $290 million after becoming the first publicly traded professional sports league in American history last month by partnering with a publicly traded special purpose acquisition company (Graf Global Corp.). In 2024, the BIG3 sold four of its eight franchises in Miami, Los Angeles, Detroit and Houston to various ownership groups for $10 million each.
Ice Cube’s Vision for Global Expansion
BIG3 has also partnered with the Prostate Cancer Foundation this year, which has included facilitating testing signups outside of venues and league-endorsed PSAs. No wonder Ice Cube appeared in a pleasant mood before BIG3’s recent games at the University of Southern California’s Galen Center. Ice Cube, otherwise known as O’Shea Jackson Sr., still spoke in a serious tone with me in an arena conference room.
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Then, Ice Cube declined to bask in BIG3’s accomplishments and proclaim that today was a good day as he did in his heralded song. Instead, Ice Cube focused more on BIG3’s upcoming goals. We want to expand, Ice Cube told me. To really unlock what this league can do, we want to have more than eight teams, even more than 12.
Why Going Public Changes the Future of the BIG3
The traditional way is just to sell teams and grow like that, which is cool. But it makes you make deals that you need to make instead of deals that you should make. Some of those deals have already happened. For the past seven years, CBS has broadcast BIG3’s games on its network in what a league spokesperson described as a solid partnership.
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When we first started, it was ‘mom and pop,’ Lieberman, the Dallas Power’s head coach, told me. Now we have more owners. We have run this thing like it’s a real, true business. I am so impressed with how they’re running it. That gives Ice Cube relative optimism on how much BIG3 can grow. We want to get to 24 [teams], maybe even 34, Ice Cube told me. We want to grow the league.
Franchise Growth, New Markets, and Long-Term Strategy
But we want to grow the league at a pace where we feel that it’s going to get a bigger footprint in people’s minds when it comes to the BIG3. We want to make sure that we have a space in everybody’s minds when it comes to major sports. How soon can expansion happen? Who knows, Ice Cube told me. There is always an interest.
We sold four teams. We have to sell four more. Once we sell those four, then 12 will be on the horizon. I can’t put a number on it because we want to do it most smartly and responsibly with the right team owners at the right price. That explains why BIG3 went public. Click to read more about Olympic Closing Ceremony Tickets.
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Traditionally, institutional investors and CEOS often only had such access. Under this arrangement, though, fans can use new or existing brokerage accounts to buy and sell BIG3 stock. Instead of operating as a barn-storming league, BIG3 also travels weekly to markets that already host their city teams for its 10-week season.
How Fans Can Become Part of the BIG3’s Success
That includes the Boston Ball Hogs, Chicago Triplets, Dallas Power, Detroit Amps, DMV Trilogy (Washington D.C.), Houston Rig Hands, Miami 305 and LA Riot. Miami’s Amerant Bank Arena will host two games (Detroit-Dallas, Miami-Boston) on Friday (8 pm ET). It’s not just the public looking on the outside buying merch, going to games, and cheering on players.
But it’s also the public that is really benefiting from the upside of the league. We want the league to grow. We want to have them benefit from seeing the league’s growth and make them feel like they’re really a part of the league’s growth. They can take us from where we are to the next level.
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What is the BIG3 basketball league?
The BIG3 is a professional 3-on-3 basketball league co-founded by Ice Cube and Jeff Kwatinetz. It features former NBA players, international talent, and fast-paced basketball with unique rules.
Why did the BIG3 become a publicly traded league?
The league went public to raise capital for expansion while allowing fans and public investors to become shareholders and participate in its long-term growth.
How much is the BIG3 currently worth?
The BIG3 is currently valued at approximately $290 million, reflecting its continued business growth and increasing investor interest.
How many teams are currently in the BIG3?
The league currently has eight city-based franchises, with plans to expand to 12 teams initially and potentially grow to 24 or even 34 teams in the future.
What are Ice Cube’s long-term goals for the BIG3?
Ice Cube aims to transform the BIG3 into one of the world’s biggest professional sports leagues through responsible expansion, international growth, and stronger fan engagement.
How can fans invest in the BIG3?
Fans can purchase BIG3 shares through eligible brokerage accounts, allowing them to become part-owners of the league and benefit from its future growth.
Which cities currently have BIG3 teams?
Current franchises represent cities including Boston, Chicago, Dallas, Detroit, Washington D.C. (DMV), Houston, Miami, and Los Angeles.
Why is the BIG3 expanding slowly instead of adding many teams at once?
The league wants to ensure sustainable growth by selecting the right ownership groups, maintaining financial stability, and building long-term success rather than expanding too quickly.
What role does CBS play in the BIG3?
CBS serves as the league’s long-term broadcast partner, airing BIG3 games nationwide and helping increase the league’s visibility and fan base.
What makes the BIG3 different from traditional basketball leagues?
Unlike traditional basketball leagues, the BIG3 focuses on competitive 3-on-3 games, city-based franchises, experienced professional players, innovative rules, and opportunities for fans to become investors in the league.