Morocco’s National Tourism Office ONMT has threw a major publicity campaign during the FIFA World Cup 2026 to fortify the country’s global tourism profile. Done billboards in Times Square, branded New York taxis, and cultural recitals, Morocco is using the game’s worldwide audience to showcase its tourism product and appeal future visitors.

FIFA World Cup Tickets: Morocco Launches Global Tourism Campaign During FIFA World Cup 2026

The National Tourism Office ONMT announced a campaign that aims to boost Morocco’s global image as a leading tourism destination. ONMT launched the campaign amid the ongoing FIFA World Cup 2026, taking place in the US, Canada, and Mexico, with the participation of the Atlas Lions.

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ONMT said it is coordinating several measures in New York, including a large-scale iconic billboard campaign and artistic performances to place Morocco within a global narrative of influence and visibility. A statement from ONMT said that it is rolling out a series of activations in New York, at the heart of Times Square’s giant screens, as well as across the streets of Manhattan.

FIFA 2026 Tickets: Morocco Brings World Cup Spirit to New York with Times Square Campaign

ONMT’s campaign actions are also incorporated in New York’s famous yellow taxis to accompany the Atlas Lions’ journey as well as to strengthen Morocco’s international visibility as a destination. ONMT continues its international promotion strategy by turning one of the world’s biggest sporting events into a powerful platform for expressing the Moroccan tourism brand, the statement said.

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The campaign includes a billboard campaign featuring Morocco, Kingdom of Light on the Times Square iconic screens. This visibility is one of the world’s most iconic advertising spaces, further enhanced by an event activation. Designed as a celebration of contemporary Moroccan identity, the initiative features a flash mob combining traditional dance with modern urban expressions, ONMT added.

The goal is to promote Morocco as a destination at the heart of New York. New York taxis are also branded in Moroccan colors, with vehicles traveling through Manhattan, Brooklyn, Queens, and major tourist routes, helping Morocco’s tourism brand. New York has been a hub for many fans who took to Times Square to express pride and celebrate the Atlas Lions ahead of their match against Brazil.

Scocer World Cup Tickets: Morocco Builds on Historic 2022 World Cup Success as Tourism Soars

Morocco’s 2022 World Cup run also contributed to improving Morocco’s global perception. The year marked a historic milestone after the Atlas Lions became the first Arab and African team to reach the semi-finals of the tournament. Morocco’s tourism industry is booming, with nearly 20 million tourists last year. Morocco aims for 26 million tourists by 2030, which will mark a World Cup tournament that the North African country will co-host alongside Spain and Portugal.

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Abdisamad Ezzalzouli is set to leave Morocco’s training camp today to begin rehabilitation after the injury he sustained in the friendly match against Norway. Just days before the FIFA World Cup. Spanish outlet El Chiringuito TV reports that the 24-year-old player will leave the squad on Monday. Traveling first to Spain and then to France to kick off a tailored rehabilitation program aimed at speeding up his return to action.

Ezzalzouli is arranged for progressive medical tests in the next few hours to get a clearer analysis. After which he will begin a severe recovery plan oversaw by his club’s medical staff. The same source established that the winger faces at least a month on the sidelines after ripping the medial collateral tendon in his sprained right knee.

Morocco Turns to Amine Bassi After Ezzalzouli Injury Setback

This plain injury strains an extended period of behavior and therapy, ultimately forcing his withdrawal from the 2026 World Cup squad. Ezzalzouli was a key piece in director Mohamed Ouahbi attack, valued for his speed and creativity on the left wing.

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To cover his absence just 48 hours before the Brazil match, SCO Angers Player Amine Bai has been promoted from the reserve list to the final squad. Following their 1 – 1 draw against Brazil, the Atlas lions will face Scotland on June 19 before wrapping up the group stage against Haiti on June 24, aiming to secure a place in the knockout stage.