World Rugby has announced Mitsubishi Estate Co. Ltd as an Official Supporter of the Men’s Rugby World Cup 2027. Adding another major global brand to the tournament’s growing group of partners as the sport’s biggest event returns to Australia. The competition will run from 1 October to 13 November 2027. Besides is set to be the largest and most inclusive Rugby World Cup ever staged.
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The partnership continues Mitsubishi Estate’s long-standing connection with rugby. The company previously served as an Official Sponsor of the Rugby World Cup 2019 in Japan. Besides has supported the Japan national team since 2020. That history has helped position Mitsubishi Estate as one of the sport’s most committed corporate backers. Particularly in the Asia-Pacific region.
Where rugby continues to grow in popularity and participation. Founded in Japan, Mitsubishi Estate is one of the country’s most respected. Besides influential real estate developers, known for creating large-scale, sustainable urban projects that blend commercial, residential and community spaces. Guided by its philosophy, A Love for People, A Love for the City.
The company sees strong alignment between its values and rugby’s core principles of integrity, passion, solidarity, discipline besides respect. Those shared ideals have underpinned its involvement in rugby over the past decade, not only through sponsorship.
But also through community programmers and fan-focused initiatives. In Japan, Mitsubishi Estate has played a key role in helping rugby reach new audiences. Through public viewing events, grassroots engagement programmers and its signature Marunouchi 15-chome PROJECT,
Rugby World Cup: Building on Japan 2019 Success
The company has supported efforts to make rugby more visible and accessible, particularly among younger fans and families. These initiatives helped build momentum during and after the Rugby World Cup 2019, contributing to the sport’s surge in popularity across the country. The partnership with Men’s Rugby World Cup 2027 aims to take that experience onto the global stage.
In addition, Bringing innovative fan engagement ideas to a worldwide audience. Rugby World Cup Chief Revenue Officer Michel Poussau welcomed the announcement, saying the organization was delighted to continue its relationship with Mitsubishi Estate. He noted that the company’s long-term commitment to rugby reflects the sport’s ability to inspire communities and promote positive values beyond the field.
He added that the Men’s Rugby World Cup 2027 in Australia would be the most inclusive besides impactful edition in the tournament’s history, besides that partners like Mitsubishi Estate would play an important role in helping deliver that vision. Mitsubishi Estate President and CEO Atsushi Nakajima said the company was honored to once again.
Support rugby’s showpiece event after its involvement in the 2019 tournament in Japan. He explained that the company’s core mission is to help create a meaningful and prosperous society, something it believes aligns naturally with rugby’s values. Through the new partnership, he said, Mitsubishi Estate looks forward to continuing to take on challenges that contribute to thriving communities, both in sport and in the cities where it operates.
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New Era for Men’s Rugby World Cup Final
Men’s Rugby World Cup Final 2027 will feature a new expanded format. With 24 teams competing across 52 matches in seven host cities around Australia. The six-week tournament is designed not only to showcase the world’s best rugby nations but also to grow the game’s global footprint, deepen fan engagement and generate investment that can be reinvested into rugby’s development worldwide.
Organizers believe the expanded competition will make the tournament more competitive, inclusive besides exciting, opening doors for emerging rugby nations and new audiences. A major milestone for fans will arrive on Tuesday, 3 February 2026, when the full match schedule and ticket prices are released. Supporters will then have the opportunity to purchase tickets during an exclusive two-week presale.
Starting on 18 February 2026 at 12:00 AEDT. To take part, fans must create a Men’s Rugby World Cup ticketing account at tickets.rugbyworldcup.com before 12:00 AEDT on Tuesday, 17 February 2026. The Men’s Rugby World Cup is the pinnacle event in rugby union.
Held every four years and contested by the sport’s leading nations. In 2027, Australia will host the tournament for the third time, welcoming fans from around the world to a nationwide celebration of rugby, culture besides community. Over six weeks, from 1 October to 13 November, the country will become the centre of the global rugby calendar, showcasing its sporting heritage while helping usher in a new era for the game.
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Rugby World Cup 2027 Targets Global Growth and Inclusion
With its expanded 24-team format, the 2027 tournament aims to inspire a new generation of players and supporters by making rugby more accessible and relevant to diverse communities. Rugby World Cup believes the event will help break down barriers to participation and fandom, strengthening the sport’s global appeal while reinforcing its commitment to inclusion and growth.
Importantly, all revenue generated by the Men’s Rugby World Cup 2027 will be reinvested back into the sport, supporting World Rugby’s development ambitions across its 134 member unions and six regional associations. Mitsubishi Estate itself is a comprehensive real estate company established in 1937, with a mission centered on contributing to society through urban development.
The company is best known for its landmark projects in Tokyo’s Marunouchi district, where it manages a large cluster of office buildings and commercial properties. Its operations extend to residential development, real estate investment, design supervision, brokerage services, international business and investment management.
Across its portfolio, Mitsubishi Estate focuses on creating high-quality spaces that support business, community life and long-term sustainability. Building on its extensive global experience, Mitsubishi Estate entered the Australian market in 2016 through its involvement in the Melbourne Quarter East Tower residential development and later established an Australian branch in 2021.
Since then, the company has been steadily expanding its presence, drawing on its international expertise to build a diversified, high-quality investment portfolio. Its growing footprint in Australia makes the partnership with Men’s Rugby World Cup 2027 particularly fitting, linking one of the country’s largest sporting events with a company increasingly invested in its urban future.
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