ITV has secured a major new broadcasting deal to show the first two editions of the Rugby World Cup 2027. New Nations Championship free-to-air in the United Kingdom, besides ensuring that fans can watch top-tier international rugby without needing a subscription. The announcement comes after ITV successfully renewed its role as the primary broadcaster of the Six Nations last year.
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Strengthening its position as the home of rugby for UK audiences. The Nations Championship, a collaboration between the Six Nations. Besides SANZAAR, is set to launch in July and promises to bring together the best international teams from both hemispheres. The tournament will feature the six leading European rugby nations facing off against the top four sides from the Rugby Championship.
Along with the rising Rugby World Cup 2027 nations, Fiji and Japan. The competition will culminate in an exciting finals weekend at Twickenham’s. Allianz Stadium in November, setting the stage for some truly high-stakes rugby.
Under the new deal, every match from the 2026 and 2028 Nations. Championship tournaments will be broadcast live across ITV’s channels. In addition to this, ITV will also air the warm-up fixtures in the lead-up to the Rugby World Cup 2027, as well as international matches in 2029. This approach ensures that UK viewers will have access to an extensive schedule of international rugby.
ITV Aims to Grow Reach Ahead of Home Rugby World Cup
In addition, Keeping fans engaged all the way through the next World Cup cycle Niall Sloane, ITV’s director of sport, described the deal as a landmark agreement for the broadcaster, highlighting its importance in securing the future of free-to-air Rugby World Cup coverage in the UK. He added with a minimum of 124 international matches over the next four years.
We look forward to showcasing the very best of global rugby and helping the game grow. The statement underscores ITV’s commitment to making rugby accessible to the widest possible audience ahead of the Rugby World Cup 2027 besides ultimately the Rugby World Cup Final on home soil. ITV reportedly outbid TNT Sports to secure the television rights for the Nations Championship.
TNT had previously broadcast the Autumn Nations Series and had shown interest in the new tournament, but ITV’s offer won out. The deal also extends ITV’s expanded Six Nations coverage, meaning every England international match up to the Rugby World Cup 2027 will be shown live on the channel.
In addition, Fans can expect continuous coverage of key fixtures, giving them the chance to follow the team closely as it builds towards the Rugby World Cup Final. The timing of the Nations Championship presents an intriguing clash in the sporting calendar. ITV will broadcast the new rugby tournament over the summer while also covering the FIFA World Cup.
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ITV Charts a Narrative Towards the Rugby World Cup Final
England will open their Nations Championship campaign against reigning. Besides world champions South Africa in Johannesburg on 4 July coinciding with the football Round of 16 matches. This scheduling will test the ability of ITV to deliver two major sporting events at the same time, but it also promises an exciting summer of sport for viewers, including the Rugby World Cup Final.
For England, the schedule sees Steve Borthwick’s team competing against South Africa, Fiji, and Argentina in July, before returning home to host rugby heavyweights New Zealand, Australia, and Japan in November. Meanwhile, Ireland, France, and Italy will have the reverse arrangement, playing home matches against New Zealand, Australia, and Japan in the autumn.
This carefully balanced schedule ensures that fans across the UK besides Europe will enjoy competitive, high-profile matches in the lead-up to the Rugby World Cup 2027. The announcement also highlights ITV’s ambition to create a clear narrative leading up to the Rugby World Cup Final.
Allowing fans to track key teams, players, and emerging talent. With free-to-air access, supporters will not only follow the established stars of the game but also discover the next generation of rugby talent from both the northern and southern hemispheres. This exposure is expected to boost the profile of international rugby and grow the fan base ahead of the Rugby World Cup Final.
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ITV Strengthens Its Position as Home of the Rugby World Cup in the UK
Overall, ITV’s acquisition of the Nations Championship rights is a significant win for UK rugby fans. It guarantees live coverage of the sport’s most competitive international fixtures, provides a seamless build-up to the Rugby World Cup 2027, and ensures that the excitement of the Rugby World Cup Final will be experienced by millions across the country.
As the tournament kicks off in July, rugby supporters can look forward to a summer and autumn packed with thrilling encounters, culminating in a showcase of global rugby at Twickenham, all available free-to-air on ITV. ITV’s new deal to broadcast the Nations Championship represents a major milestone for rugby fans in the United Kingdom.
By offering free-to-air access to the first two editions of this landmark tournament, as well as England’s internationals leading up to the Rugby World Cup 2027, the broadcaster is ensuring that top-level rugby reaches the widest audience possible. With a full calendar of high-profile matches and a clear path toward the Rugby World Cup Final, viewers can follow every twist.
Besides the turn of international rugby, celebrate emerging talent, and enjoy the sport at its very best. ITV’s commitment not only strengthens its position as the home of the Rugby World Cup in the UK but also guarantees that the excitement, drama, and spectacle of the global game will be accessible to fans everywhere.
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FAQs
Q: When will Rugby World Cup 2027 tickets go on sale?
Official ticketing details, including sale dates, are expected to be announced by Rugby World Cup organizers. Keep an eye on the official site and eticketing.co for updates.
Q: How can I buy tickets?
Tickets will be available online through official platforms like eticketing.co and possibly through authorized resellers. Always use verified sources to avoid scams.
Q: What types of tickets are available?
Expect options including single-match tickets, multi-match passes, and premium hospitality packages.
Q: Can I buy tickets for groups or families?
Yes, official ticketing platforms typically offer group and family packages. Check eticketing.co for specific offers.
Q: Are e-tickets accepted at stadiums?
Yes. Most venues will accept e-tickets on mobile devices.