FIFA World Cup Hospitality: Will experience a multimillion-dollar renovation and growth that incorporates the historic Battelstein Building next door, hostel officials announced on June 16. The project aims to augment guest offerings and transform the staff into a premier hospitality terminus ahead of the FIFA World Cup 2026.
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The Battelstein Structure, a 10-story, 63,960-square-foot construction, housed a family-run section store from 1924 until its end in 1981 and has remained vacant since. Documented as a historic landmark in 2024, the building will today Football World Cup be integrated with the JW Marriott’s present 22-story hotel, located in the Samuel F. Carter Construction, which was initially opened in 2014.
Football World Cup Hospitality: Hotel Expansion Adds 56 Rooms Ahead of FIFA 2026
The expansion will increase the hotel’s capacity from 328 to 384 visitor rooms, including 89 groups. It will also add 10,000 square feet of conference and event space, a redesigned ground-floor eatery and lounge, and a rooftop site featuring a bar, restaurant, and pool. This inventiveness represents an exciting development for FIFA 2026.
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The JW Marriott Houston Downtown, said Overall Manager Jelle Vandenbroucke. We remain not just adding lodgings, we are redefining the guest experience. Construction is predictable to be completed in early 2026. With the usual to transport a global spotlight to Houston, the JW Marriott Houston Downtown is undergoing.
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FIFA 2026 Hospitality: Rooftop Lounge and Pool to Elevate Guest Experience
An important expansion and renovation to meet sharp demand. Located at 806 Main Road, the project will incorporate the head-to-head Battelstein’s Building, once a prominent department store, into an expanded version of the hotel, reviving in early FIFA 2026. The integration will transport the total key count to 384 rooms, counting 89 suites.
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Making it the largest group of luxury accommodations in the city’s important core. Originally unlocked in 1924 and expanded to 10 floors by 1950 under architect Joseph Finger, the Battelstein’s Structure World Cup will connect with the 22-story Samuel F. Carter Structure, home to the JW Marriott Houston Downtown since 2014.
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JW Marriott Upgrade to Meet FIFA Hospitality Demand
The modernized hotel will add 10,000 square feet of meeting and event space, bringing the entire to approximately 23,500, and a reshaped ground-floor restaurant and living room, plus a rooftop bar, pool, and restaurant with skyline views. These additions join the hotel’s present spa, fitness center, and executive FIFA World Cup 2026 lounge.
This initiative denotes an exciting evolution for the JW Marriott Houston Downtown, held by Jelle Vandenbroucke, the hotel’s FIFA World Cup Hospitality universal manager. We are not just adding housing, we are redefining the guest experience by creating a hospitality starting point that captures the energy, range, and complexity of Houston.
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Q1: What is FIFA World Cup Hospitality?
A1: It’s a premium service offering VIP seating, fine dining, and exclusive experiences during FIFA World Cup matches.
Q2: Why is hospitality important for the FIFA World Cup 2026?
A2: It enhances the fan experience, attracts high-end guests, and boosts tourism and local economies.
Q3: What will Houston offer for FIFA World Cup Hospitality?
A3: Expanded luxury accommodations, upgraded hotels like the JW Marriott, and premium event venues.
Q4: Who benefits from FIFA World Cup Hospitality services?
A4: Corporate guests, international visitors, sponsors, and fans seeking upscale match day experiences.
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