Football World Cup Hospitality: At an ALIS DESIGN+ panel, bests for the FIFA World Cup 2026 and 2028 Summer Olympics. And Paralympic Games discuss the bearing and legacy. Both events will have on LA’s hospitality industry and the overall section. As Los Angeles is preparing to host two of the world’s largest generous events the 2028 Summer Olympics and Paralympic Games and is one of 16 host cities for the FIFA World Cup 2026.
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Two managers involved with both events talked about preparation, and request drivers. The lasting impacts both proceedings will have on the city. As part of the ALIS DESIGN+ by Northstar event in Los Angeles, Allison Katz-Mayfield. Senior vice president of games distribution revenue for LA28, the establishing committee for the 2028 Summer Olympics besides Paralympic Games, and Jason Krutzsch.
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Football World Cup Hospitality: Adam Burke’s Perspective on Tourism and Economic Impact
Vice president of promotion and communications for the Los Angeles Sports and Theatre Commission. Which is the host committee for the FIFA World Cup 2026, took part in a session weakened by Adam Burke. President & CEO of the Los Angeles Tourism & Agreement Board.
Katz-Mayfield said the influence of the 17 days of the Summer Olympics plus the 10 days of the Paralympic Games is clear. But she also said not to underestimate the demand drivers complicated with the lead-up to the Games, either. If you look at London the three to four years before it hosted the 2012 Olympics. They saw an incremental 3 million room nights in hotels used than standard.
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The Long-term Impact on Los Angeles’ Tourism and Economy
Because it’s not like we just display up for opening ceremonies and it’s the first time any federation is coming here, she said. So there’s that impression in the lead-up and the demand during that period. Then terminating when we get to the games. Katz-Mayfield said what’s fascinating if you look at Los Angeles’ 2017 bid for the games is what the place plan was then. Or even what the hotel landscape looked like at the time.
You look at this many years later. We’ve got new sites that we didn’t even contemplate during the time that we’re now using. Now We’ve got venues that are experiencing renovations, she said. We’ve got impacts on transport infrastructure. Not anything that’s requested by LA28 specifically or funded by LA28. But, with everything trendy in the city over the next couple of years and ending with the games. That is going to improve that knowledge for people coming into the city.
People don’t always know the full resident impact the Olympics will have on a city and region the size of Los Angeles, Katz-Mayfield said. It’s a city that’s erected for this type of scale, she said. We are tapping into both older and iconic venues that have hosted before. LA will be hosting the Olympics for an extraordinary third time.
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FIFA 2026 Hospitality: FIFA’s Projections a Massive Influx of Fans and Visitors
Burke renowned that travelers with disabilities are one of the fastest-growing sections in travel and one of the most underserved. This is where hosting the FIFA 2026 could also generate an opportunity for the LA market, Katz-Mayfield said. One of the FIFA World Cup Hospitality big smithereens. How they give a lasting legacy in the city they go to from a convenience standpoint, she said.
Katz-Mayfield said Barcelona put a great contract of investment into making their city accessible, whether through public transportation, accommodations, or just sites in general, and that’s having a tremendous payoff. They are now the number one tourist terminus for those with accessibility needs, she said. The lasting impression that something like the Paralympics can have on a city with that investment is attractive and incredible.
Los Angeles is one of 16 host capitals in the U.S., Canada, and Mexico for the FIFA World Cup 2026 and SoFi Stadium will host eight matches. Including the opening ceremony game on June 12, 2026. Krutzsch said FIFA approximations roughly six million people will attend one of the 104 matches over the event’s 39 days. With most of those visitors discontinuing in the U.S. along the way.
From some of the early approximations that we have in Los Angeles, we’re looking at probably over 150,000 above-baseline people itinerant in from out of town to attend this event and roughly 330,000 additional hotel room darks above baseline during that four to five-week period, said.
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