FIFA 2026 Hospitality: The company will have select global rights to promote, and sell. And operate the tournament’s FIFA World Cup Hospitality package. FIFA, soccer’s global governing body, has today selected On Location. The official hospitality earner of the men’s FIFA World Cup 2026 taking place across Canada, Mexico, and the US. Following a request for suggestions, the Endeavor-owned premium hospitality and proceedings business was selected after a “thorough” procedure.
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As the authorized hospitality provider of the FIFA World Cup 2026. On Location will have private global rights to promote, sell, and function the hospitality program at the 16 stadiums across the tournament’s host cities, offering ticket-inclusive fan knowledge packages. Hospitality packages are predicted to hit the market later this year straight through FIFA and official sales agents.
On Location has today also proclaimed it will collaborate with Major League Soccer (MLS) to endorse and sell hospitality experiences for the World Cup. MLS was baptized a hospitality sales agent in Canada and the US following On Location’s selection by FIFA.
On Location’s Proven Expertise in Hospitality
The league has clubs in a piece of the 13 World Cup host cities in the US and Canada. And On-Site has provided hospitality for the NFL’s Super Bowl in five of the tournament’s host grounds. Mattias Grafström, FIFA typist general, has said North America has long been renowned as a global frontrunner in delivering the best sports and entertaining experiences for fans.
The FIFA World Cup is known for donating the most unique and thrilling atmosphere one can involve in a stadium. With this groundbreaking arrangement, we’re sure that we have found the perfect provider to offer premium involvement products for the next World Cup that will application to domestic viewers across all three host countries.
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FIFA World Cup Hospitality: Paul Caine Highlights the Transformative Impact of FIFA World Cup 2026
As well as the millions predicted to travel from abroad for this historic tournament in FIFA World Cup 2026. Together with On Location, we will be able to curate and deliver game-changing involvements that will bring new fans to the game. And offer improved experiences to anyone who attends any of the stadiums in the 16 host cities.
Paul Caine, leader of On Location, added. The FIFA World Cup 2026 will be transformative for the sport. And play a role in football’s growth in North America. More people than ever will have the accidental to experience an elevated. Modern take on hospitality at one of the world’s utmost events.
On Location is also the official facility provider for major events such as the Olympic and Paralympic Games. Including the versions coming up in Paris over the next couple of months). American football’s Super Bowl, Ultimate Aggressive Championship, the NCAA Final Four, and golf’s Ryder Cup. The 2026 World Cup is predicted to generate $11 billion during the 2023-2026 financial series for FIFA. The hospitality program is set to donate significantly towards that target.
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On Location Promises Largest World Cup Hospitality Program
The prize soccer tournament will be expanded to 48 teams in 2026 and feature 104 matches. Both of those are associated with record totals. On Location has sworn to create the biggest-ever World Cup hospitality program. A likely attainable feat given the tournament is increasing from 32 to 48 nations for the first time in the USA, Canada, and Mexico in 2026.
The firm is unspoken to have seen off competition from Beyond Hospitality to land the agreement from FIFA. Which began some 10 months ago. On Location proclaimed the contract today (Thursday) and has directly said it will work with Major League Soccer. Which will act as the hospitality auction agent in Canada and the US.
One Million Hospitality Packages Forecasted for FIFA 2026
MLS has clubs in each of the 13 World Cup host cities in the two republics, offering direct touchpoints to possible buyers of hospitality packages. On Location itself has provided FIFA World Cup Hospitality for the NFL’s Super Bowl in five of the tournament’s host stadiums. It is thought On Location is predicting around one million buyers of hospitality letters.
The hospitality subdivision was rocked by the Covid-19 pandemic and the retrieval has been slow, particularly in Europe. With sales for both the recently-completed Uefa Euro 2024 and the future Paris 2024 Olympics having been difficult, multiple sources have told Sport Business. The global hospitality agreement for Euro 2024 hospitality packages was held by Hospitality Experience. A joint undertaking between the Sportfive agency and Zurich-based ticketing skill platform Fortius.
Hospitality letters for the final between Spain and England were still lacking in the 24 hours before last Sunday’s showpiece final. On Location, meanwhile, holds the exclusive hospitality service provider agreement to the Olympic Games in 2024, 2026 (Milan-Cortina). And 2028 (Los Angeles) as part of a landmark deal decided with the International Olympic Committee three years ago.
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FIFA World Cup Hospitality: Scott Jernigan on the Resilience of US Sports Hospitality
In interviews with Sports Business, both On Location and MLS dismissed anxieties of apathy in the sports hospitality space, chiefly in North America. Scott Jernigan, chief commercial officer of On Location, said. Across our possessions in the US, we’ve seen insatiable demand, especially coming out of the contagion. People might be going out less, but they want to do something singular. From the US point of view, we haven’t seen any slip or skilled headwinds.
We are looking for the intermingling between corporate hospitality and people who are perchance taking a friend, a once-in-a-lifetime understanding, or a bucket list event. Jay Berhalter, executive vice-president of business growth at MLS and Soccer United Marketing, added. I think it’s fair to say the World Cup is different stuff to the Olympics or the Euros. It has a broader spectator.
Recent World Cups are surely in On Location and MLS’ favor. In 2018, the US sent more groups to the World Cup than any other country separately from the host nation Russia, despite the failure of the national side to qualify for the tournament. In 2022, in Qatar, where the select worldwide hospitality contract was held by Fifa’s then-long-term partner Match Hospitality.
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Tailoring World Cup 2026 Hospitality Strategies for Different Regions
As with the MLS deal, On Location will go on to rent official sales agents for various lands around the world, with Mexico, where Monterrey, Guadalajara, and Mexico City will all be host cities, likely to be a precedence. Jernigan said Our mandate is worldwide and we are thoughtful through our go-to-market policies around the world.
Later this summer we will be beginning RFPs for sales agents in countries that we won’t service straight. There’s a group of sales managers that have worked with FIFA in the past. When we launch the procedure later this summer we are open and work with the best around the world. Berhalter sustained. We’ve been working on this scheme for two and a half years.
We’ve got attendance in every major US and Canadian market and have deep knowledge in these markets and a fan base constructed in these markets. We are going to lean on the MLS network to deliver once-in-a-lifetime involvements with On Location. The 13 World Cup host cities in the US and Canada are. Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco, Seattle, Vancouver and Toronto.
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